The New Frontier: Becoming a true insights-driven business

Receive an exclusive preview of the soon-to-be published research findings from our brand-new commissioned study conducted by Forrester Consulting on behalf of Experian, The New Frontier: Becoming a true insights-driven business.

It builds on the findings that the commercial landscape is rapidly evolving to meet rising customer expectations and that current operating models will disappear within the next five years. And it identifies the key strategies businesses need to adopt in order to meet and exceed rising customer expectations.

Guest speaker Martha Bennett, principal analyst from Forrester, will share brand new insights from hundreds of CXOs, along with Experian's own head of consultancy, Steven Parker

Unlock the power of data to become a true insight-driven business outlines:

  • Key challenges businesses face in delivering consistent and positive customer experiences.
  • How unlocking the value of data can drive your commercial decision-making
  • Why the smartest businesses are adopting a 360º customer view, predictive insights, automation and intelligent optimisation.
  • Experience versus profit and why it’s crucial to adopt new approaches in our rapidly evolving digital world.
  • Competitive advantage, quick wins, key investments and the strategies being adopted by top-performers to tackle challenges head-on and deliver a best-in-class customer experience – every time.

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Who are the speakers?

Martha Bennett
Principal Analyst @ Forrester
Martha has over 20 years of technology experience and has held a number of senior positions. Her main focus has been helping her clients make sense of the impact of new and emerging technologies on existing IT systems and business processes, as well as the security, risk, and regulatory implications.
Steven Parker
Head of Consultancy, EMEA @ Experian's Global Consulting Practice
Steven has broad retail banking and commercial expertise, covering customer management, products and marketing, sales and distribution management, analytics and digital innovation. Steven has worked with past employers including Visa Inc., RBS, Standard Chartered, Booz-Allen and HSBC.





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