When we talk about advanced analytics we’re referring to a broad range of cutting-edge computing techniques created to give businesses greater insight into their data. Machine learning is a subset of Artificial Intelligence, as is deep learning or neural networks, not something different. They are all algorithms.

Many decision-makers readily acknowledge advanced analytics is vital to enabling them to take customer insight to the next level. They’re also aware it’s their best route to growth, their ability to mitigate fraud, manage credit risk, meet regulatory demands and to delivering a differentiated customer experience.

We’re now helping more and more clients solve some of their most complex challenges – thanks to our expertise in advanced analytics, insight, technology, software and our ability to handle and interpret rich and complex data sources, we’re able to help ensure they continue to retain a competitive advantage in an increasingly competitive world.

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