Experian Marketing Forward Tour

Getting to know the Experian Marketing Suite:
See how this flexible and cohesive end-to-end marketing solution can help deliver exceptional and authentic customer experiences across channels.

Email essentials:
Get the latest strategies for complementing this "anchor" channel with other marketing programs, including social, mobile and more.

Deciphering the data:
Cleanse, link and manage all of your customer data to improve your marketing campaigns.

Orchestrating interactions across channels:
Build a single audience and engage across channels, including email, digital advertising, social media and direct mail.

Getting personal:
Achieve a 1:1 content and messaging strategy through rich customer insights.

Solving the marketing measurement mystery:
Attribute properly, spend your money effectively and show marketing return on investment.

Starting up your mobile strategy:
For beginners. Plot out your mobile program.

Amping up your mobile strategy:
For intermediate and advanced users. Enhance your existing mobile program by adding push notifications, app integration, mobile advertising and more.

Building the foundations for great engagement:
Ensure and maintain high levels of data quality to underpin your cross-channel engagement strategy.

Creating the elusive Single Customer View:
Build a single version of the truth through accurate, up-to-date contact data and linkage across all channels and interactions.

Getting Personal:
Achieve a 1-2-1 content and messaging strategy through rich consumer insights.

Orchestrating interactions across channels:
Engage, attribute and analyse across channels, including email, digital advertising, social media and direct mail.

Mobile engagement in the cross-channel world:
Develop marketing strategies for your customers’ highly connected, mobile lives.

Bridging the audience divide:
Make the link between customers’ online and offline behaviour to gain audience insights that increase relevance and optimise spend.

The London Tour stop is currently over-subscribed.
Please register to be added to the waiting list.
We will contact you as soon as a space becomes available.

Creating one view of your customer:
Build a single version of the truth through accurate, up-to-date contact data and linkage across all channels and interactions.

Solving the marketing attribution mystery:
Understanding success in your marketing execution is vital to planning your future marketing spend. Which display ad worked? Which channel delivered the highest ROI?

Getting personal through 1-2-1 conversations:
Use data analytics and rich consumer insights to deliver 1-2-1 conversations with your customers, driving customer- centric transformation and delivering on customer expectations.

Using Social to find more customers:
A how-to on leveraging 3rd Party data to find more and acquire new customers.

Orchestrating interactions across channels:
Engage, attribute and analyse across channels, including email, digital advertising, social media and direct mail.