#MFTour The 2015
Marketing Forward Tour
Select your location above to see what's in store for your city!
12:00 – 13:00 Registration & Lunch
13:00 – 13:20 Welcome
Simon Martin — Managing Director, Cross-Channel Marketing, Experian Marketing Services
13:20 – 13:50 Trending Now
Gordon Young – Founder, The Drum

Delivering highly personalized and response driven experiences is a critical component to effective marketing. Hear the latest industry and consumer trends that will keep you ahead of the competition while positively impacting your bottom line.
13:55 – 14:30 Roundtable Session
14:35 – 15:10 Roundtable Session
15:10 – 15:30 Networking Break
15:30 – 16:05 Roundtable Session
16:05 – 16:45 Client Panel: Has cross-channel marketing come of age?
The options around how to spend marketing budgets are ever increasing – more media, more channels and more devices means greater opportunities to communicate with consumers. Most brands understand that today’s ‘Always On’ Consumer demands personalised, relevant experiences regardless of channel and device, so what’s standing in the way? How can data and insight help brands reach these consumers? And once they’re engaged, how can marketers use measurement and attribution to decide how to allocate future budgets? Join us for a candid debate about these and other topics as we share real-world challenges and successes from brands on their cross-channel journey.
16:45 – 17:00 Closing
Simon Martin — Managing Director, Cross-Channel Marketing, Experian Marketing Services
17:00 – 18:30 Networking Reception
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Building the foundations for great engagement
Ensure and maintain high levels of data quality to underpin your cross-channel engagement strategy.
Creating the elusive Single Customer View
Build a single version of the truth through accurate, up-to-date contact data and linkage across all channels and interactions.
Getting Personal
Achieve a 1-2-1 content and messaging strategy through rich consumer insights.
Orchestrating interactions across channels
Engage, attribute and analyse across channels, including email, digital advertising, social media and direct mail.
Mobile engagement in the cross-channel world
Develop marketing strategies for your customers’ highly connected, mobile lives.
Bridging the audience divide
Make the link between customers’ online and offline behaviour to gain audience insights that increase relevance and optimise spend.
Select your location above to see what’s in store for your city!
“Being able to discuss opportunities and challenges with my peers was incredibly valuable. Another top notch event by Experian. The format is perfect!”
-Bass Pro Shops

For more information, contact us at events@experian.com