12:00 – 13:00 | Registration & Lunch |
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13:00 – 13:20 | Welcome Simon Martin — Managing Director, Cross-Channel Marketing, Experian Marketing Services |
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13:20 – 13:50 |
Trending Now Gordon Young – Founder, The Drum Delivering highly personalized and response driven experiences is a critical component to effective marketing. Hear the latest industry and consumer trends that will keep you ahead of the competition while positively impacting your bottom line. |
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13:55 – 14:30 |
Roundtable Session |
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14:35 – 15:10 |
Roundtable Session |
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15:10 – 15:30 |
Networking Break |
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15:30 – 16:05 | Roundtable Session | |
16:05 – 16:45 | Client Panel: Has cross-channel marketing come of age? The options around how to spend marketing budgets are ever increasing – more media, more channels and more devices means greater opportunities to communicate with consumers. Most brands understand that today’s ‘Always On’ Consumer demands personalised, relevant experiences regardless of channel and device, so what’s standing in the way? How can data and insight help brands reach these consumers? And once they’re engaged, how can marketers use measurement and attribution to decide how to allocate future budgets? Join us for a candid debate about these and other topics as we share real-world challenges and successes from brands on their cross-channel journey. |
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16:45 – 17:00 | Closing Simon Martin — Managing Director, Cross-Channel Marketing, Experian Marketing Services |
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17:00 – 18:30 | Networking Reception |
12:30 – 1:15 PM | Registration & Lunch | |
1:15 – 1:25 PM |
Welcome Ashley Johnston — Senior Vice President, Global Marketing, Experian Marketing Services |
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1:25 – 1:45 PM |
A Tour of Experian’s Marketing Suite Emad Georgy — Senior Vice President, Global Product Development, Experian Marketing Services Get an exclusive look at the world’s most flexible and cohesive end-to-end marketing solution and learn how the Experian Marketing Suite can empower your brand to deliver exceptional and authentic customer experiences, every time. |
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1:45 – 2:05 PM |
Trending Now John Fetto — Senior Analyst, Research and Marketing, Experian Marketing Services Delivering highly personalized and response driven experiences is a critical component to effective marketing. Hear the latest industry and consumer trends that will keep you ahead of the competition while positively impacting your bottom line. |
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2:05 – 2:30 PM |
Client Chat: Customer Discoveries in a Data-Driven World Panelists: Alec Hughes — Senior Vice President, Enterprise Marketing, Wells Fargo Joules Holmes — Senior Director of Business Intelligence, Rodan + Fields Moderator: Bill Tancer — General Manager, Global Research, Experian Marketing Services and author of Everyone's a Critic - Winning Customers in a Review-Driven World and Click: What Millions of People are doing Online and Why It Matters. As marketers, we often have preconceived notions about our customers, who they are, how they behave and what they'll buy. When we supplement instinctual consumer understanding with data-based knowledge, we often arrive at counter-intuitive findings that have the potential to open new avenues for customer acquisition, retention and revenue. Hear from leading marketers as they discuss their most surprising data discoveries and the implications of resolving the difference between what we think and what we actually know about our customers. |
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2:30 – 2:45 PM | Break | |
2:45 – 5:00 PM | Roundtables (choose three) | |
5:00 – 6:00 PM | Networking Reception |
12:30 – 1:15 PM | Registration & Lunch | |
1:15 – 1:25 PM |
Welcome |
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1:25 – 1:45 PM |
A Tour of Experian’s Marketing Suite Get an exclusive look at the world’s most flexible and cohesive end-to-end marketing solution and learn how the Experian Marketing Suite can empower your brand to deliver exceptional and authentic customer experiences, every time. |
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1:45 – 2:05 PM |
Trending Now John Fetto – Senior Analyst, Research and Marketing, Experian Marketing Services Delivering highly personalized and response driven experiences is a critical component to effective marketing. Hear the latest industry and consumer trends that will keep you ahead of the competition while positively impacting your bottom line. |
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2:05 – 2:30 PM |
Client Chat: Customer Discoveries in a Data-Driven World Panelists: Roger Ares – VP of Analytics, Hyatt Hotels Moderator: Bill Tancer – General Manager, Global Research, Experian Marketing Services and author of Everyone's a Critic - Winning Customers in a Review-Driven World and Click: What Millions of People are doing Online and Why It Matters. As marketers, we often have preconceived notions about our customers, who they are, how they behave and what they'll buy. When we supplement instinctual consumer understanding with data-based knowledge, we often arrive at counter-intuitive findings that have the potential to open new avenues for customer acquisition, retention and revenue. Hear from leading marketers as they discuss their most surprising data discoveries and the implications of resolving the difference between what we think and what we actually know about our customers. |
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2:30 – 2:45 PM | Break | |
2:45 – 5:00 PM | Roundtables (choose three) | |
5:00 – 6:00 PM | Networking Reception |
12:30 – 1:15 PM | Registration & Lunch | |
1:15 – 1:25 PM |
Welcome |
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1:25 – 1:45 PM |
A Tour of Experian’s Marketing Suite Get an exclusive look at the world’s most flexible and cohesive end-to-end marketing solution and learn how the Experian Marketing Suite can empower your brand to deliver exceptional and authentic customer experiences, every time. |
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1:45 – 2:05 PM |
Trending Now John Fetto – Senior Analyst, Research and Marketing, Experian Marketing Services Delivering highly personalized and response driven experiences is a critical component to effective marketing. Hear the latest industry and consumer trends that will keep you ahead of the competition while positively impacting your bottom line. |
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2:05 – 2:30 PM |
Client Chat: Customer Discoveries in a Data-Driven World Panelists: Bill Elliott — VP, Marketing & CRM, Bare Necessities Sara Ezrin Larsen — Senior Director of Product Marketing, XO Group Karl Brautigam — Manager, Sales Development & Brand Strategy, Foursquare Moderator: Bill Tancer – General Manager, Global Research, Experian Marketing Services and author of Everyone's a Critic - Winning Customers in a Review-Driven World and Click: What Millions of People are doing Online and Why It Matters. As marketers, we often have preconceived notions about our customers, who they are, how they behave and what they'll buy. When we supplement instinctual consumer understanding with data-based knowledge, we often arrive at counter-intuitive findings that have the potential to open new avenues for customer acquisition, retention and revenue. Hear from leading marketers as they discuss their most surprising data discoveries and the implications of resolving the difference between what we think and what we actually know about our customers. |
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2:30 – 2:45 PM | Break | |
2:45 – 5:00 PM | Roundtables (choose three) | |
5:00 – 6:00 PM | Networking Reception |
12:00 – 12:45 PM | Registration & Lunch | |
12:45 – 12:55 PM |
Welcome |
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12:55 – 1:25 PM |
Driving Customer Centric Transformation : Learning's from Australia's leading CMO's. John Merakovsky – Managing Director, Experian Australia & New Zealand We spoke in depth to 20 leading CMOs and over 100 marketers to find out how CMOs are driving customer centric change within their organisations. Join us for insights into a collection of paths taken by CMOs on the customer centric journey, their failures, their learnings and their advice. Whether you’re at the very start of your customer centricity journey, or years into the change and looking to take that next step, there is a signpost at every point that can help you navigate this new terrain. |
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1:25 – 2:45 PM |
Roundtables (choose 2) |
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2:45 – 3:00 PM | Afternoon Tea | |
3:00 – 3:15 PM | A Tour of Experian’s Marketing Suite Get an exclusive look at the world’s most flexible and cohesive end-to-end marketing solution and learn how the Experian Marketing Suite can empower your brand to deliver exceptional and authentic customer experiences, every time. |
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3:15 – 4:00 PM | How to be ‘The Brand’ that delivers time and again. Driving brand differentiation through customer centricity. Megan Quinn, Co-founder - Net-a-Porter and Customer Experience Strategist for Bank of Melbourne As a co-founder of the pioneering fashion luxury website Net-a-Porter, Megan shares a fascinating tale of risk and retail revolution which led to the first truly global online luxury fashion brand. A true international success story of customer centricity, entrepreneurship, creativity and innovation in a crowded and competitive marketplace. |
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4:00 – 5:00 PM | Closing & Networking Reception |
12:15 – 1:00 PM | Registration & Lunch | |
1:00 – 1:10 PM |
Welcome |
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1:10 – 1:40 PM |
Driving Customer Centric Transformation : Learning's from Australia's leading CMO's. John Merakovsky – Managing Director, Experian Australia & New Zealand We spoke in depth to 20 leading CMOs and over 100 marketers to find out how CMOs are driving customer centric change within their organisations. Join us for insights into a collection of paths taken by CMOs on the customer centric journey, their failures, their learnings and their advice. Whether you’re at the very start of your customer centricity journey, or years into the change and looking to take that next step, there is a signpost at every point that can help you navigate this new terrain. |
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1:40 – 3:15 PM |
Roundtables (choose 2) |
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3:15 – 3:30 PM | Afternoon Tea | |
3:30 – 3:45 PM | A Tour of Experian’s Marketing Suite Get an exclusive look at the world’s most flexible and cohesive end-to-end marketing solution and learn how the Experian Marketing Suite can empower your brand to deliver exceptional and authentic customer experiences, every time. |
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3:45 – 4:30 PM | How to be ‘The Brand’ that delivers time and again. Driving brand differentiation through customer centricity. Megan Quinn, Co-founder - Net-a-Porter and Customer Experience Strategist for Bank of Melbourne As a co-founder of the pioneering fashion luxury website Net-a-Porter, Megan shares a fascinating tale of risk and retail revolution which led to the first truly global online luxury fashion brand. A true international success story of customer centricity, entrepreneurship, creativity and innovation in a crowded and competitive marketplace. |
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4:30 – 5:30 PM | Closing & Networking Reception |
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Getting to know the Experian Marketing Suite See how this flexible and cohesive end-to-end marketing solution can help deliver exceptional and authentic customer experiences across channels. |
Email essentials Get the latest strategies for complementing this “anchor” channel with other marketing programs, including social, mobile and more. |
Deciphering the data Cleanse, link and manage all of your customer data to improve your marketing campaigns. |
Orchestrating interactions across channels Build a single audience and engage across channels, including email, digital advertising, social media and direct mail. |
Getting personal Achieve a 1:1 content and messaging strategy through rich customer insights. |
Solving the marketing measurement mystery Attribute properly, spend your money effectively and show marketing return on investment. |
Starting up your mobile strategy For beginners. Plot out your mobile program. |
Amping up your mobile strategy For intermediate and advanced users. Enhance your existing mobile program by adding push notifications, app integration, mobile advertising and more. |
Getting to know the Experian Marketing Suite See how this flexible and cohesive end-to-end marketing solution can help deliver exceptional and authentic customer experiences across channels. |
Email essentials Get the latest strategies for complementing this “anchor” channel with other marketing programs, including social, mobile and more. |
Deciphering the data Cleanse, link and manage all of your customer data to improve your marketing campaigns. |
Orchestrating interactions across channels Build a single audience and engage across channels, including email, digital advertising, social media and direct mail. |
Getting personal Achieve a 1:1 content and messaging strategy through rich customer insights. |
Solving the marketing measurement mystery Attribute properly, spend your money effectively and show marketing return on investment. |
Starting up your mobile strategy For beginners. Plot out your mobile program. |
Amping up your mobile strategy For intermediate and advanced users. Enhance your existing mobile program by adding push notifications, app integration, mobile advertising and more. |
Getting to know the Experian Marketing Suite See how this flexible and cohesive end-to-end marketing solution can help deliver exceptional and authentic customer experiences across channels. |
Email essentials Get the latest strategies for complementing this “anchor” channel with other marketing programs, including social, mobile and more. |
Deciphering the data Cleanse, link and manage all of your customer data to improve your marketing campaigns. |
Orchestrating interactions across channels Build a single audience and engage across channels, including email, digital advertising, social media and direct mail. |
Getting personal Achieve a 1:1 content and messaging strategy through rich customer insights. |
Solving the marketing measurement mystery Attribute properly, spend your money effectively and show marketing return on investment. |
Starting up your mobile strategy For beginners. Plot out your mobile program. |
Amping up your mobile strategy For intermediate and advanced users. Enhance your existing mobile program by adding push notifications, app integration, mobile advertising and more. |
Creating one view of your customer Build a single version of the truth through accurate, up-to-date contact data and linkage across all channels and interactions. |
Solving the marketing attribution mystery Understanding success in your marketing execution is vital to planning your future marketing spend. Which display ad worked? Which channel delivered the highest ROI? |
Getting personal through 1-2-1 conversations Use data analytics and rich consumer insights to deliver 1-2-1 conversations with your customers, driving customer- centric transformation and delivering on customer expectations. |
Using Social to find more customers A how-to on leveraging 3rd Party data to find more and acquire new customers. |
Orchestrating interactions across channels Engage, attribute and analyse across channels, including email, digital advertising, social media and direct mail. |
Creating one view of your customer Build a single version of the truth through accurate, up-to-date contact data and linkage across all channels and interactions. |
Solving the marketing attribution mystery Understanding success in your marketing execution is vital to planning your future marketing spend. Which display ad worked? Which channel delivered the highest ROI? |
Getting personal through 1-2-1 conversations Use data analytics and rich consumer insights to deliver 1-2-1 conversations with your customers, driving customer- centric transformation and delivering on customer expectations. |
Using Social to find more customers A how-to on leveraging 3rd Party data to find more and acquire new customers. |
Orchestrating interactions across channels Engage, attribute and analyse across channels, including email, digital advertising, social media and direct mail. |
Gordon Young Founder – The Drum Gordon Young is founder of The Drum, the biggest marketing website by unique views in the UK and in his opinion, the best magazine. The Drum has picked up many honours in recent years including being named The Media Brand of the Year by the PPA. Gordon was also the PPA’s Editor of the Year in 2013. The Drum is not only committed to disrupting its own sectors – by developing a multi-channel model that include publishing, live events and films – but it dedicated to charting how digital is revolutionising the economy as a whole. |
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Simon Martin Managing Director, Cross-Channel Marketing — Experian Marketing Services Simon is Managing Director of Cross-Channel Marketing in the Experian Marketing Services business in UK – enabling B2C brands to better interact with customers across email, SMS, Push, social, web and traditional channels. Simon started life at PHD in the mid 90’s – an early employee of a “media independent” and buyer of some of the first web advertising in UK! He joined MediaTel to help shape new data and on-line trading services for the industry, working for Derek Jones. Leaving marketing services for several years, he joined an electronic payments start-up, sold several years later to Experian. Simon has subsequently been with Experian for 7 years in a variety of roles focused on consumer data, analytics and marketing. |
Alec Hughes Senior Vice President, Enterprise Marketing – Wells Fargo Alec Hughes is a senior vice president and Millennial Segment Leader within Enterprise Marketing at Wells Fargo. In this role, he leads the development and execution of enterprise business/marketing strategies focused on Millennial consumers. Working with key business leaders across the company, he informs Wells Fargo’s go-to-market initiatives for Millennials, crafting product and segment-based value propositions, along with helping to direct, design and develop unique messaging and integrated marketing strategies that increase Wells Fargo’s brand awareness, consideration, engagement, acquisition and cross-sell of Millennial consumers. Hughes also has overall Enterprise Marketing responsibility for the Lesbian, Gay, Bisexual and Transgender (LGBT) and Military/Veterans segments, where he focuses on expanding Wells Fargo’s relevance and engagement strategies within these consumer segments. A 34-yearWells Fargo veteran, Hughes’ career has also included a variety of management positions in the Community Bank, Wholesale Bank, Merchant Services, Business Banking, the Wealth Management Group and Corporate Strategy in both marketing and field leadership roles. |
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Joules Holmes Senior Director of Business Intelligence - Rodan + Fields In her current role, Joules and her team “turn data into actionable information” by working strategically to support all business functions analytic and strategic reporting needs. Prior to Rodan + Fields, Joules specialized in Project Management, Software Development, and Business Requirements Management for large-scale Ecommerce projects for various companies and consulting firms, including Liquid Thought, Herbalife, and Cotelligent. Some of her previous clients include BMW USA, Toyota USA, and Lexus USA. |
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Emad Georgy Senior Vice President, Global Product Development — Experian Marketing Services Emad currently serves as SVP of Global Product Development where he leads all technology groups including software engineering, QA, and project management. Emad led and delivered the industry’s first real-time digital linkage platform (Cross-Channel Identity Resolution) for marketers built on Hadoop and HBase technology. The product won Experian’s Global Innovation Award and Product Launch of the Year in 2013. Named one of Computerworld’s Premier IT 100 for 2013, Emad has extensive experience in machine learning, predictive analytics and integration architectures. He has over 15 years of experience leading global, commercial software development houses in organizations such as Wolters Kluwer (WK), ACS, KPMG, Macromedia and US Search. At WK, he successfully led a large-scale, $60m rewrite of the company's software platform. Emad created one of the first .Net-based, neural-network help-desk systems globally and has also contributed XAML performance optimization code to the Windows 7 operating system. His work to develop a model for quantifying technical debt has been recognized by the IBM Research Watson team and Rational Software. |
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Ashley Johnston Senior Vice President, Global Marketing — Experian Marketing Services Ashley Johnston, Vice President of Marketing for Experian Marketing Services, brings over 16 years of experience across a variety of marketing disciplines. Ashley is obsessed with finding ways to bring brands and consumers closer together and leverages her passion for people, fun and innovation to make this a reality. As the primary advocate and brand steward for Experian Marketing Services she takes great pride in maintaining a strong community across our client base, challenging status quo while keeping our customers at the center of everything we do. |
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Bill Tancer General Manager of Global Research — Experian Marketing Services Author – Everyone's a Critic - Winning Customers in a Review-Driven World and Click: What Millions of People are doing Online and Why It Matters A New York Times bestselling author and former columnist for TIME magazine, Bill Tancer brings more than 15 years of marketing, market research and business strategy experience to Experian Marketing Services. As the general manager for global research, Bill leads a team of research analysts that specialize in providing cutting-edge research and insight into consumer behavior, both retail and shopping trends and the application of competitive intelligence. Bill is the author of two books, Everyone's a Critic - Winning Customers in a Review-Driven World, released in October 2014 and The New York Times Best Seller, Click: What Millions of People Are Doing Online and Why it Matters. Bill's analysis of the online landscape has been quoted extensively in the press, including The Wall Street Journal, The New York Times, USA Today, Businessweek, Forbes and CNN, among others. Named Television Week’s “12 to Watch” for 2008, Bill is a frequent guest on business television and radio programming including CNBC and Fox Business News and his analysis of the online landscape was a feature subject in ABC News’ hit series 20/20. Bill has served on the board of directors for SEMPO, and he is currently on the advisory board for the PEW Internet and American Life Project. Prior to joining Experian Marketing, Bill led market research and strategy teams at LookSmart, Zaplet, NBC Internet and Pacific Bell Internet Services. Bill has also covered the internet sector for Gartner Group as a senior technology marketplace consultant. |
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John Fetto Senior Analyst, Research and Marketing — Experian Marketing Services A self-described “data geek,” John is responsible for converting complex data into clear and concise consumer insights that are consumable and actionable by non-analysts. Providing a complete 360-degree view of consumers is one of his areas of expertise, allowing marketers to better understand how to reach the right customer through the right channel with the right message. Throughout his tenure at Experian Marketing Services, John has worked extensively with the company’s core research services, including the Simmons National Consumer Study and Hitwise, developing strategic research plans for clients such as MasterCard, Procter & Gamble and Luxottica. John also worked with numerous media clients, including Scripps Networks, NBC/Telemundo, National Geographic and AETN, to identify ways to promote the value of their audience and increase ad revenue. Prior to joining Experian Marketing Services, John served as Research Editor for American Demographics magazine where he identified and tracked demographic and consumer trends for leaders in the market research industry. |
Roger Ares VP of Analytics – Hyatt Hotels Roger Ares joined Hyatt as a leading member in our Advanced Analytics Practice, located in Atlanta. His expertise covers retail, CPG, Telcom and financial services. With over 20 years of experience in building and executing brand plans, and applying a strong expertise in data-driven, long-term strategic planning, Roger has been delivering integrated campaign plans, marketing mix models, CLTV frameworks, segmentation and other ROI-centered marketing activities plans to enable the company to achieve its financial objectives efficiently. Roger Ares came from BBDO as a leading consultant in Internet marketing and advanced analytics for AT&T. He spent 4 years at the Hyatt account developing CRM framework and changing campaign mechanics to increase repeat business and reduce liability. Roger added new competencies to the consulting services BBDO offers its clients. |
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Ashley Johnston Senior Vice President, Global Marketing — Experian Marketing Services Ashley Johnston, Vice President of Marketing for Experian Marketing Services, brings over 16 years of experience across a variety of marketing disciplines. Ashley is obsessed with finding ways to bring brands and consumers closer together and leverages her passion for people, fun and innovation to make this a reality. As the primary advocate and brand steward for Experian Marketing Services she takes great pride in maintaining a strong community across our client base, challenging status quo while keeping our customers at the center of everything we do. |
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Bill Tancer General Manager of Global Research — Experian Marketing Services Author – Everyone's a Critic - Winning Customers in a Review-Driven World and Click: What Millions of People are doing Online and Why It Matters A New York Times bestselling author and former columnist for TIME magazine, Bill Tancer brings more than 15 years of marketing, market research and business strategy experience to Experian Marketing Services. As the general manager for global research, Bill leads a team of research analysts that specialize in providing cutting-edge research and insight into consumer behavior, both retail and shopping trends and the application of competitive intelligence. Bill is the author of two books, Everyone's a Critic - Winning Customers in a Review-Driven World, released in October 2014 and The New York Times Best Seller, Click: What Millions of People Are Doing Online and Why it Matters. Bill's analysis of the online landscape has been quoted extensively in the press, including The Wall Street Journal, The New York Times, USA Today, Businessweek, Forbes and CNN, among others. Named Television Week’s “12 to Watch” for 2008, Bill is a frequent guest on business television and radio programming including CNBC and Fox Business News and his analysis of the online landscape was a feature subject in ABC News’ hit series 20/20. Bill has served on the board of directors for SEMPO, and he is currently on the advisory board for the PEW Internet and American Life Project. Prior to joining Experian Marketing, Bill led market research and strategy teams at LookSmart, Zaplet, NBC Internet and Pacific Bell Internet Services. Bill has also covered the internet sector for Gartner Group as a senior technology marketplace consultant. |
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John Fetto Senior Analyst, Research and Marketing — Experian Marketing Services A self-described “data geek,” John is responsible for converting complex data into clear and concise consumer insights that are consumable and actionable by non-analysts. Providing a complete 360-degree view of consumers is one of his areas of expertise, allowing marketers to better understand how to reach the right customer through the right channel with the right message. Throughout his tenure at Experian Marketing Services, John has worked extensively with the company’s core research services, including the Simmons National Consumer Study and Hitwise, developing strategic research plans for clients such as MasterCard, Procter & Gamble and Luxottica. John also worked with numerous media clients, including Scripps Networks, NBC/Telemundo, National Geographic and AETN, to identify ways to promote the value of their audience and increase ad revenue. Prior to joining Experian Marketing Services, John served as Research Editor for American Demographics magazine where he identified and tracked demographic and consumer trends for leaders in the market research industry. |
Bill Elliott VP, Marketing & CRM — Bare Necessities Bill is the VP of Marketing & CRM at Bare Necessities, the largest online specialty retailer of women's & men's branded and designer intimate apparel and underwear. He currently has responsibility for Search Engine Marketing, Amazon and EBay sales channels, Comparison Shopping Engines, the Affiliate Program, Email Marketing, Direct Mail, SMS, Display & Remarketing and Marketing Analytics. Previously, Bill was the Director of Direct Marketing at 1-800-Flowers managing email marketing, direct mail and Loyalty. Prior to joining 1-800-Flowers, Bill was a Digital Marketing Strategist with Experian working across a range of clients and industry verticals including Financial Services and Retail. Bill also has a wealth of CRM and Cross-Channel marketing experience having held several senior positions in the CRM and Marketing areas of several Financial Services organizations. |
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Sara Ezrin Larsen Senior Director of Product Marketing — XO Group Sara Ezrin Larsen is the Senior Director of Product Marketing for the XO Group, with flagship brands such as The Knot. Formerly, she was the Director of Digital Marketing Director at The Taunton Press, a leader in niche media and publishing, where she oversaw email, PPC, online advertising, and social marketing for five brands. Prior to joining Taunton, Sara was the Senior Director of Strategic Services at Experian Marketing Services where she developed custom integrated marketing and analytics programs for leading brands across all industries over the course of 10 years. Prior to joining Experian, Sara managed online ad trafficking services for Real Media, Inc. (Now Xaxis) and development programs at AFS-USA after two years teaching English as a Second Language in Madrid, Spain. |
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Karl Brautigam Manager, Sales Development & Brand Strategy — Foursquare In his present role, Karl Brautigam focuses on sales marketing initiatives for Foursquare’s two flagship mobile apps, Swarm and Foursquare, as well as the Foursquare Audience Network. Prior to Foursquare, Karl was a member of the sales planning team at AT&T AdWorks, selling through mobile and online solutions to brand advertisers and agencies. Prior to AT&T, he has held roles at the Fox Broadcasting Company and within Warner Bros. Pictures’ interactive marketing team. He began his career as an analyst at NBC’s owned television stations group, a unit of NBCUniversal. |
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Ashley Johnston Senior Vice President, Global Marketing — Experian Marketing Services Ashley Johnston, Vice President of Marketing for Experian Marketing Services, brings over 16 years of experience across a variety of marketing disciplines. Ashley is obsessed with finding ways to bring brands and consumers closer together and leverages her passion for people, fun and innovation to make this a reality. As the primary advocate and brand steward for Experian Marketing Services she takes great pride in maintaining a strong community across our client base, challenging status quo while keeping our customers at the center of everything we do. |
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Bill Tancer General Manager of Global Research — Experian Marketing Services Author – Everyone's a Critic - Winning Customers in a Review-Driven World and Click: What Millions of People are doing Online and Why It Matters A New York Times bestselling author and former columnist for TIME magazine, Bill Tancer brings more than 15 years of marketing, market research and business strategy experience to Experian Marketing Services. As the general manager for global research, Bill leads a team of research analysts that specialize in providing cutting-edge research and insight into consumer behavior, both retail and shopping trends and the application of competitive intelligence. Bill is the author of two books, Everyone's a Critic - Winning Customers in a Review-Driven World, released in October 2014 and The New York Times Best Seller, Click: What Millions of People Are Doing Online and Why it Matters. Bill's analysis of the online landscape has been quoted extensively in the press, including The Wall Street Journal, The New York Times, USA Today, Businessweek, Forbes and CNN, among others. Named Television Week’s “12 to Watch” for 2008, Bill is a frequent guest on business television and radio programming including CNBC and Fox Business News and his analysis of the online landscape was a feature subject in ABC News’ hit series 20/20. Bill has served on the board of directors for SEMPO, and he is currently on the advisory board for the PEW Internet and American Life Project. Prior to joining Experian Marketing, Bill led market research and strategy teams at LookSmart, Zaplet, NBC Internet and Pacific Bell Internet Services. Bill has also covered the internet sector for Gartner Group as a senior technology marketplace consultant. |
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John Fetto Senior Analyst, Research and Marketing — Experian Marketing Services A self-described “data geek,” John is responsible for converting complex data into clear and concise consumer insights that are consumable and actionable by non-analysts. Providing a complete 360-degree view of consumers is one of his areas of expertise, allowing marketers to better understand how to reach the right customer through the right channel with the right message. Throughout his tenure at Experian Marketing Services, John has worked extensively with the company’s core research services, including the Simmons National Consumer Study and Hitwise, developing strategic research plans for clients such as MasterCard, Procter & Gamble and Luxottica. John also worked with numerous media clients, including Scripps Networks, NBC/Telemundo, National Geographic and AETN, to identify ways to promote the value of their audience and increase ad revenue. Prior to joining Experian Marketing Services, John served as Research Editor for American Demographics magazine where he identified and tracked demographic and consumer trends for leaders in the market research industry. |
Megan Quinn Co-founder - Net-a-Porter and Customer Experience Strategist for Bank of Melbourne Megan has built a career specialising at the luxury end of retailing, advertising, publishing and design for the fashion, jewelry, hotel and airline industries. In 1999 she co-founded the now internationally acclaimed Net-A-Porter, a success story of entrepreneurship, brand development, online strategy and unique levels of customer service which led to the first truly global online luxury fashion brand. In her current role as Customer Experience Strategist for the Bank of Melbourne she focuses on driving customer-centricity and customer advocacy. Megan was named the 15th most powerful woman in Australian retail in 2013 by Inside Retail. |
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John Merakovsky Managing Director — Experian Marketing Services APAC As Managing Director of Experian Marketing Services APAC, John Merakovsky is responsible for the development of its business in Asia Pacific. John successfully launched the CheetahMail business in Asia Pacific in April 2008 which now has over 1,000 clients in the region. Prior to joining Experian, John was a Founder and CEO of Southrock Corporation, Australia's leading developer of enterprise Human Capital Management software. In 2005 John led the sale of Southrock to Talent2 International and subsequently became their Head of Customer Technology Strategy. Prior to founding Southrock in 1996, John gained a PhD from the University of Melbourne and worked for a number of years as a consultant in the emerging online and digital media sector. |
Megan Quinn Co-founder - Net-a-Porter and Customer Experience Strategist for Bank of Melbourne Megan has built a career specialising at the luxury end of retailing, advertising, publishing and design for the fashion, jewelry, hotel and airline industries. In 1999 she co-founded the now internationally acclaimed Net-A-Porter, a success story of entrepreneurship, brand development, online strategy and unique levels of customer service which led to the first truly global online luxury fashion brand. In her current role as Customer Experience Strategist for the Bank of Melbourne she focuses on driving customer-centricity and customer advocacy. Megan was named the 15th most powerful woman in Australian retail in 2013 by Inside Retail. |
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John Merakovsky Managing Director — Experian Marketing Services APAC As Managing Director of Experian Marketing Services APAC, John Merakovsky is responsible for the development of its business in Asia Pacific. John successfully launched the CheetahMail business in Asia Pacific in April 2008 which now has over 1,000 clients in the region. Prior to joining Experian, John was a Founder and CEO of Southrock Corporation, Australia's leading developer of enterprise Human Capital Management software. In 2005 John led the sale of Southrock to Talent2 International and subsequently became their Head of Customer Technology Strategy. Prior to founding Southrock in 1996, John gained a PhD from the University of Melbourne and worked for a number of years as a consultant in the emerging online and digital media sector. |