Thank you for registering for the Marketing Forward Tour. You will receive an email confirmation shortly.
Connect with us before the show!
Crossing channels — getting closer to your customers through highly coordinated strategies
Engaging your customers with consistent, integrated and real-time messages in their preferred channels sounds fantastic, but can be awfully hard to do. This roundtable will focus on the paradigm shift that's occurring in marketing today as siloes come down and marketing functions intersect. We'll discuss how to move your organization's marketing strategies, technologies, organizational structure and implementation efforts from one or two channels to truly across channels, a/k/a achieving marketing nirvana.
|
Making big data small data — find the most addressable, predictable and actionable data points
A huge challenge for today's marketer is understanding and connecting Big Data to generate accurate, robust customer insights that fuel effective cross-channel campaigns. This roundtable will examine the various sources of online and offline consumer data, plus methods for extracting insights that identify hidden opportunity within your customer base to help design, build and execute integrated cross-channel customer experiences that build brand loyalty.
|
Resolving linkage and contact data challenges
If you're jumping into cross-channel marketing with both feet but you haven't ensured that your customer data is accurate, your campaign efforts simply won't work. This step may not be overly sexy but it's an imperative for marketing success. Join a discussion on the challenges marketers face when resolving and linking customer identities in various channels, plus ensuring that contact data is accurate before campaigns launch.
|
Improve customer acquisition programs using consumer insight and inflight measurement
We all know that smart segmentation and targeting improves customer acquisition in display, search and social media marketing programs. Better consumer insights should lead to stronger campaign results. But execution and measurement also impact overall performance and should be carefully monitored in real time. Join this discussion about how deep insights into behaviors, preferences and lifestyles can be used to fuel digital marketing programs, plus how to identify improvements that can be made while campaigns are in flight.
|
Focusing your mobile strategy — better engage your customers in this essential channel
Mobile is a critical channel for savvy brands and is an area that all marketers are thinking hard about. This roundtable will focus on how mobile is now an essential part of the overall customer experience as well as the marketing mix. We will discuss how consumers use mobile and how they expect marketers to communicate with them on their mobile devices.
|
Essential email strategies for a cross-channel world
Email has emerged as a hub of cross-channel marketing execution because of both its effectiveness and natural ability to integrate with other channels. Email marketers recognize that they are often the driver of their organization’s cross-channel marketing efforts and are seeking new and innovative ways for email to seamlessly connect with social, mobile, display, etc., while driving overall campaign strategy. Join this roundtable to discuss the trends, challenges and success stories related to email's leading role in today’s complex marketing ecosystem.
|
Crossing channels - getting closer to your customers through highly coordinated strategies
Engaging your customers with consistent, integrated and real-time messages in their preferred channels sounds fantastic, but can be awfully hard to do. This roundtable will focus on the paradigm shift that's occurring in marketing today as siloes come down and marketing functions intersect. We'll discuss how to move your organisation's marketing strategies, technologies, organisational structure and implementation efforts from one or two channels to truly across channels, a/k/a achieving marketing nirvana.
|
Connecting addressable, predictable and actionable data points
A huge challenge for today's marketer is understanding and connecting first and third party data to generate accurate, robust customer insights that fuel effective cross-channel campaigns. This roundtable will examine the various sources of online and offline consumer data, plus methods for extracting insights that identify hidden opportunity within your customer base to help design, build and execute integrated cross-channel customer experiences that build brand loyalty.
|
Resolving cross-channel linkage and data quality challenges
If you're jumping into cross-channel marketing with both feet but you haven’t ensured that your customer data is accurate, your campaign efforts simply won't work. This step may not be overly sexy but it's an imperative for marketing success. Join a discussion on the challenges marketers face when resolving and linking customer identities in various channels, plus ensuring that contact data is accurate before campaigns launch.
|
Improve customer acquisition programs using consumer insight and inflight measurement
We all know that smart segmentation and targeting improves customer acquisition in display, search and social media marketing programs. Better consumer insights should lead to stronger campaign results. But execution and measurement also impact overall performance and should be carefully monitored in real time. Join this discussion about how deep insights into behaviors, preferences and lifestyles can be used to fuel digital marketing programs, plus how to identify improvements that can be made while campaigns are in flight.
|
Essential email strategies for a cross-channel world
Email has emerged as a hub of cross-channel marketing execution because of both its effectiveness and natural ability to integrate with other channels. Email marketers recognise that they are often the driver of their organization’s cross-channel marketing efforts and are seeking new and innovative ways for email to seamlessly connect with social, mobile, display, etc., while driving overall campaign strategy. Join this roundtable to discuss the trends, challenges and success stories related to email's leading role in today's complex marketing ecosystem.
|
Crossing channels - getting closer to your customers through highly coordinated strategies
Engaging your customers with consistent, integrated and real-time messages in their preferred channels sounds fantastic, but can be awfully hard to do. This roundtable will focus on the paradigm shift that’s occurring in marketing today as siloes come down and marketing functions intersect. We’ll discuss how to move your organisation’s marketing strategies, technologies, organisational structure and implementation efforts from one or two channels to truly across channels, a/k/a achieving marketing nirvana.
|
Making big data small data - find the most addressable, predictable and actionable data points
A huge challenge for today's marketer is understanding and connecting Big Data to generate accurate, robust customer insights that fuel effective cross-channel campaigns. This roundtable will examine the various sources of online and offline consumer data, plus methods for extracting insights that identify hidden opportunity within your customer base to help design, build and execute integrated cross-channel customer experiences that build brand loyalty.
|
Resolving contact data challenges and unlocking cross-channel returns
If you're jumping into cross-channel marketing with both feet but you haven't ensured that your customer data is accurate, your campaign efforts simply won't work. This step may not be overly sexy but it's an imperative for marketing success. Join a discussion on the challenges marketers face when linking and managing data across various channels, plus ensuring that contact data is accurate before campaigns launch.
|
Australian Privacy Principles. With Big Data comes great responsibility
The world is waking up to the power of data (first party, third party, online, offline), it is a wave that is crashing over every industry and it has the attention of governments across the globe. The handling and power of personal information has now become a critical issue and the Australian government is playing catch-up. March 12th saw the introduction of the new Privacy Act that significantly changes the way organisations disclose how they deal with the personal information collected from consumers. What have you done about it? Do you have the confidence to speak to your compliance and legal teams about the changes and how you can comply whilst accomplishing your bold new data-driven marketing strategies? Get insight on what’s required.
|
Digital Targeting – are you ready for a world of 3rd party data?
Digital Targeting has always been evolving. To add to the existing complexities, digital marketers now face targeting options full of data from 1st, 2nd and 3rd parties. With complexity comes technology to help marketers manage their digital campaigns, giving rise to more marketing decisions and investment. How do marketers value this data? What challenges, and opportunities, does it provide? Can integration of 3rd party data finally provide a link between online and offline marketing? Join the discussion.
|
"Nice event, really enjoyed the keynote speakers."
-Bank of America
