Crossing channels - getting closer to your customers through highly coordinated strategies Engaging your customers with consistent, integrated and real-time messages in their preferred channels sounds fantastic, but can be awfully hard to do. This roundtable will focus on the paradigm shift that's occurring in marketing today as siloes come down and marketing functions intersect. We'll discuss how to move your organization's marketing strategies, technologies, organizational structure and implementation efforts from one or two channels to truly across channels, a/k/a achieving marketing nirvana.

Making big data small data - find the most addressable, predictable and actionable data points A huge challenge for today's marketer is understanding and connecting Big Data to generate accurate, robust customer insights that fuel effective cross-channel campaigns. This roundtable will examine the various sources of online and offline consumer data, plus methods for extracting insights that identify hidden opportunity within your customer base to help design, build and execute integrated cross-channel customer experiences that build brand loyalty.

Resolving linkage and contact data challenges If you're jumping into cross-channel marketing with both feet but you haven't ensured that your customer data is accurate, your campaign efforts simply won't work. This step may not be overly sexy but it's an imperative for marketing success. Join a discussion on the challenges marketers face when resolving and linking customer identities in various channels, plus ensuring that contact data is accurate before campaigns launch.

Improve customer acquisition programs using consumer insight and inflight measurement We all know that smart segmentation and targeting improves customer acquisition in display, search and social media marketing programs. Better consumer insights should lead to stronger campaign results. But execution and measurement also impact overall performance and should be carefully monitored in real time. Join this discussion about how deep insights into behaviors, preferences and lifestyles can be used to fuel digital marketing programs, plus how to identify improvements that can be made while campaigns are in flight.

Focusing your mobile strategy - better engage your customers in this essential channel Mobile is a critical channel for savvy brands and is an area that all marketers are thinking hard about. This roundtable will focus on how mobile is now an essential part of the overall customer experience as well as the marketing mix. We will discuss how consumers use mobile and how they expect marketers to communicate with them on their mobile devices.

Essential email strategies for a cross-channel world Email has emerged as a hub of cross-channel marketing execution because of both its effectiveness and natural ability to integrate with other channels. Email marketers recognize that they are often the driver of their organization’s cross-channel marketing efforts and are seeking new and innovative ways for email to seamlessly connect with social, mobile, display, etc., while driving overall campaign strategy. Join this roundtable to discuss the trends, challenges and success stories related to email's leading role in today’s complex marketing ecosystem.

Crossing channels - getting closer to your customers through highly coordinated strategies Engaging your customers with consistent, integrated and real-time messages in their preferred channels sounds fantastic, but can be awfully hard to do. This roundtable will focus on the paradigm shift that's occurring in marketing today as siloes come down and marketing functions intersect. We'll discuss how to move your organization's marketing strategies, technologies, organizational structure and implementation efforts from one or two channels to truly across channels, a/k/a achieving marketing nirvana.

Making big data small data - find the most addressable, predictable and actionable data points A huge challenge for today's marketer is understanding and connecting Big Data to generate accurate, robust customer insights that fuel effective cross-channel campaigns. This roundtable will examine the various sources of online and offline consumer data, plus methods for extracting insights that identify hidden opportunity within your customer base to help design, build and execute integrated cross-channel customer experiences that build brand loyalty.

Resolving linkage and contact data challenges If you're jumping into cross-channel marketing with both feet but you haven't ensured that your customer data is accurate, your campaign efforts simply won't work. This step may not be overly sexy but it's an imperative for marketing success. Join a discussion on the challenges marketers face when resolving and linking customer identities in various channels, plus ensuring that contact data is accurate before campaigns launch.

Improve customer acquisition programs using consumer insight and inflight measurement We all know that smart segmentation and targeting improves customer acquisition in display, search and social media marketing programs. Better consumer insights should lead to stronger campaign results. But execution and measurement also impact overall performance and should be carefully monitored in real time. Join this discussion about how deep insights into behaviors, preferences and lifestyles can be used to fuel digital marketing programs, plus how to identify improvements that can be made while campaigns are in flight.

Focusing your mobile strategy - better engage your customers in this essential channel Mobile is a critical channel for savvy brands and is an area that all marketers are thinking hard about. This roundtable will focus on how mobile is now an essential part of the overall customer experience as well as the marketing mix. We will discuss how consumers use mobile and how they expect marketers to communicate with them on their mobile devices.

Essential email strategies for a cross-channel world Email has emerged as a hub of cross-channel marketing execution because of both its effectiveness and natural ability to integrate with other channels. Email marketers recognize that they are often the driver of their organization’s cross-channel marketing efforts and are seeking new and innovative ways for email to seamlessly connect with social, mobile, display, etc., while driving overall campaign strategy. Join this roundtable to discuss the trends, challenges and success stories related to email's leading role in today’s complex marketing ecosystem.

Crossing channels - getting closer to your customers through highly coordinated strategies Engaging your customers with consistent, integrated and real-time messages in their preferred channels sounds fantastic, but can be awfully hard to do. This roundtable will focus on the paradigm shift that's occurring in marketing today as siloes come down and marketing functions intersect. We'll discuss how to move your organization's marketing strategies, technologies, organizational structure and implementation efforts from one or two channels to truly across channels, a/k/a achieving marketing nirvana.

Making big data small data - find the most addressable, predictable and actionable data points A huge challenge for today's marketer is understanding and connecting Big Data to generate accurate, robust customer insights that fuel effective cross-channel campaigns. This roundtable will examine the various sources of online and offline consumer data, plus methods for extracting insights that identify hidden opportunity within your customer base to help design, build and execute integrated cross-channel customer experiences that build brand loyalty.

Resolving linkage and contact data challenges If you're jumping into cross-channel marketing with both feet but you haven't ensured that your customer data is accurate, your campaign efforts simply won't work. This step may not be overly sexy but it's an imperative for marketing success. Join a discussion on the challenges marketers face when resolving and linking customer identities in various channels, plus ensuring that contact data is accurate before campaigns launch.

Improve customer acquisition programs using consumer insight and inflight measurement We all know that smart segmentation and targeting improves customer acquisition in display, search and social media marketing programs. Better consumer insights should lead to stronger campaign results. But execution and measurement also impact overall performance and should be carefully monitored in real time. Join this discussion about how deep insights into behaviors, preferences and lifestyles can be used to fuel digital marketing programs, plus how to identify improvements that can be made while campaigns are in flight.

Focusing your mobile strategy - better engage your customers in this essential channel Mobile is a critical channel for savvy brands and is an area that all marketers are thinking hard about. This roundtable will focus on how mobile is now an essential part of the overall customer experience as well as the marketing mix. We will discuss how consumers use mobile and how they expect marketers to communicate with them on their mobile devices.

Essential email strategies for a cross-channel world Email has emerged as a hub of cross-channel marketing execution because of both its effectiveness and natural ability to integrate with other channels. Email marketers recognize that they are often the driver of their organization’s cross-channel marketing efforts and are seeking new and innovative ways for email to seamlessly connect with social, mobile, display, etc., while driving overall campaign strategy. Join this roundtable to discuss the trends, challenges and success stories related to email's leading role in today’s complex marketing ecosystem.

Crossing channels - getting closer to your customers through highly coordinated strategies Engaging your customers with consistent, integrated and real-time messages in their preferred channels sounds fantastic, but can be awfully hard to do. This roundtable will focus on the paradigm shift that's occurring in marketing today as siloes come down and marketing functions intersect. We'll discuss how to move your organisation's marketing strategies, technologies, organisational structure and implementation efforts from one or two channels to truly across channels, a/k/a achieving marketing nirvana.

Connecting addressable, predictable and actionable data points A huge challenge for today's marketer is understanding and connecting first and third party data to generate accurate, robust customer insights that fuel effective cross-channel campaigns. This roundtable will examine the various sources of online and offline consumer data, plus methods for extracting insights that identify hidden opportunity within your customer base to help design, build and execute integrated cross-channel customer experiences that build brand loyalty.

Resolving cross-channel linkage and data quality challenges If you're jumping into cross-channel marketing with both feet but you haven't ensured that your customer data is accurate, your campaign efforts simply won't work. This step may not be overly sexy but it's an imperative for marketing success. Join a discussion on the challenges marketers face when resolving and linking customer identities in various channels, plus ensuring that contact data is accurate before campaigns launch.

Improve customer acquisition programs using consumer insight and inflight measurement We all know that smart segmentation and targeting improves customer acquisition in display, search and social media marketing programs. Better consumer insights should lead to stronger campaign results. But execution and measurement also impact overall performance and should be carefully monitored in real time. Join this discussion about how deep insights into behaviors, preferences and lifestyles can be used to fuel digital marketing programs, plus how to identify improvements that can be made while campaigns are in flight.

Essential email strategies for a cross-channel world Email has emerged as a hub of cross-channel marketing execution because of both its effectiveness and natural ability to integrate with other channels. Email marketers recognise that they are often the driver of their organisation's cross-channel marketing efforts and are seeking new and innovative ways for email to seamlessly connect with social, mobile, display, etc., while driving overall campaign strategy. Join this roundtable to discuss the trends, challenges and success stories related to email's leading role in today's complex marketing ecosystem.

Crossing channels - getting closer to your customers through highly coordinated strategies Engaging your customers with consistent, integrated and real-time messages in their preferred channels sounds fantastic, but can be awfully hard to do. This roundtable will focus on the paradigm shift that’s occurring in marketing today as siloes come down and marketing functions intersect. We’ll discuss how to move your organisation’s marketing strategies, technologies, organisational structure and implementation efforts from one or two channels to truly across channels, a/k/a achieving marketing nirvana.

Making big data small data - find the most addressable, predictable and actionable data points A huge challenge for today's marketer is understanding and connecting Big Data to generate accurate, robust customer insights that fuel effective cross-channel campaigns. This roundtable will examine the various sources of online and offline consumer data, plus methods for extracting insights that identify hidden opportunity within your customer base to help design, build and execute integrated cross-channel customer experiences that build brand loyalty.

Resolving contact data challenges and unlocking cross-channel returns If you're jumping into cross-channel marketing with both feet but you haven't ensured that your customer data is accurate, your campaign efforts simply won't work. This step may not be overly sexy but it's an imperative for marketing success. Join a discussion on the challenges marketers face when linking and managing data across various channels, plus ensuring that contact data is accurate before campaigns launch.

Australian Privacy Principles. With Big Data comes great responsibility The world is waking up to the power of data (first party, third party, online, offline), it is a wave that is crashing over every industry and it has the attention of governments across the globe. The handling and power of personal information has now become a critical issue and the Australian government is playing catch-up. March 12th saw the introduction of the new Privacy Act that significantly changes the way organisations disclose how they deal with the personal information collected from consumers. What have you done about it? Do you have the confidence to speak to your compliance and legal teams about the changes and how you can comply whilst accomplishing your bold new data-driven marketing strategies? Get insight on what’s required.

Digital Targeting – are you ready for a world of 3rd party data? Digital Targeting has always been evolving. To add to the existing complexities, digital marketers now face targeting options full of data from 1st, 2nd and 3rd parties. With complexity comes technology to help marketers manage their digital campaigns, giving rise to more marketing decisions and investment. How do marketers value this data? What challenges, and opportunities, does it provide? Can integration of 3rd party data finally provide a link between online and offline marketing? Join the discussion.

Crossing channels - getting closer to your customers through highly coordinated strategies Engaging your customers with consistent, integrated and real-time messages in their preferred channels sounds fantastic, but can be awfully hard to do. This roundtable will focus on the paradigm shift that’s occurring in marketing today as siloes come down and marketing functions intersect. We’ll discuss how to move your organisation’s marketing strategies, technologies, organisational structure and implementation efforts from one or two channels to truly across channels, a/k/a achieving marketing nirvana.

Making big data small data - find the most addressable, predictable and actionable data points A huge challenge for today's marketer is understanding and connecting Big Data to generate accurate, robust customer insights that fuel effective cross-channel campaigns. This roundtable will examine the various sources of online and offline consumer data, plus methods for extracting insights that identify hidden opportunity within your customer base to help design, build and execute integrated cross-channel customer experiences that build brand loyalty.

Resolving contact data challenges and unlocking cross-channel returns If you're jumping into cross-channel marketing with both feet but you haven't ensured that your customer data is accurate, your campaign efforts simply won't work. This step may not be overly sexy but it's an imperative for marketing success. Join a discussion on the challenges marketers face when linking and managing data across various channels, plus ensuring that contact data is accurate before campaigns launch.

Australian Privacy Principles. With Big Data comes great responsibility The world is waking up to the power of data (first party, third party, online, offline), it is a wave that is crashing over every industry and it has the attention of governments across the globe. The handling and power of personal information has now become a critical issue and the Australian government is playing catch-up. March 12th saw the introduction of the new Privacy Act that significantly changes the way organisations disclose how they deal with the personal information collected from consumers. What have you done about it? Do you have the confidence to speak to your compliance and legal teams about the changes and how you can comply whilst accomplishing your bold new data-driven marketing strategies? Get insight on what’s required.

Digital Targeting – are you ready for a world of 3rd party data? Digital Targeting has always been evolving. To add to the existing complexities, digital marketers now face targeting options full of data from 1st, 2nd and 3rd parties. With complexity comes technology to help marketers manage their digital campaigns, giving rise to more marketing decisions and investment. How do marketers value this data? What challenges, and opportunities, does it provide? Can integration of 3rd party data finally provide a link between online and offline marketing? Join the discussion.

		Cory Munchbach Analyst, CMO Professionals – Forrester Research Cory's research examines the technologies, data, and processes required to deliver a complete brand experience across the customer life cycle and, particularly, along the path-to-purchase. This work includes analysis of consumer behavior, implications for marketing and business processes, and the CMO's role in leading a customer-obsessed marketing organization. In addition, Cory focuses on the marketing implications of digital disruption, particularly as new digital tools meet consumer needs and offer a means by which to build deeper, stronger relationships with customers. Before becoming an analyst, Cory spent two years supporting the CMO & Marketing Leadership team and researching shopper marketing and brand building.
		Don Steele VP, Digital and Marketing – COMEDY CENTRAL Don Steele is responsible for setting the strategy and implementing digital and social marketing initiatives for COMEDY CENTRAL and its digital properties. Steele joined COMEDY CENTRAL in 2006. In his time at COMEDY CENTRAL, he has implemented innovative marketing partnerships with Facebook, Twitter, Google, Shazam and Foursquare and has developed and executed successful marketing strategies for iPhone applications, stand-alone websites and events.
		Carol McIntyre VP, Customer Relationship Management – New York & Company In her position as VP of CRM at New York & Company, Carol oversees all email, direct mail, in-store programs, partnerships, customer research, and the Rewards Private Label program for the company. Her main objective is to optimize marketing dollars and increase profits, while using data to engage customers with messages that are compelling and relevant in order to build long-term relationships. Prior to NY&Co, Carol was the Director of CRM at Toys R Us, where she oversaw all direct programs – email, DM, Geoffrey BD, and loyalty. At Toys R Us, she launched the company’s credit card program in 2006 for both Toys and Babies. The program generated over 2 million new accounts and over $2.5 billion in sales. Prior to her career in retail, Carol worked in financial services at JPMorganChase, where she held various roles in marketing, mainly in the credit card area, as well as Prudential, where she held positions in the Voice of the Customer/Research and Marketing areas. Carol holds an MBA from Hofstra University, NY.
		Daria Nachman Director of Marketing Research – ABC National Television Sales Daria received her Masters of Fine Arts from Brooklyn College in 1986. Her time in graduate school brought the realization that she was no artist. It was numbers that appealed to her. A graduate course in broadcast audience research inspired her to pursue a research and marketing career. Soon after graduation she joined Blair Television as a research analyst. Daria joined ABC National TV Sales in 1988 as a Research Associate. She went on to join the Marketing Department and thus started her long journey of understanding consumer behavior. In 2004, as the department head, she changed the name of the department to Marketing Research to more accurately depict its mission. Working exclusively with syndicated research and having to position the value of her company’s content across platforms has made Daria a big proponent of data integration.
		Matt Seeley Group President - Experian Marketing Services As Group President of Experian Marketing Services, Matt Seeley is responsible for overseeing all areas of the business with a primary focus on revenue growth, market penetration and client engagement. Additionally, Matt is focused on successfully bringing new products to market that enable organizations to effectively target and engage their customers across channels, including leading the organization’s overall digital strategy and subsequent entry into new markets. Matt Seeley has been a pioneer of digital marketing over the past decade. Under his leadership, Matt led Experian CheetahMail to become one of the largest and most successful email services companies in the industry, and was instrumental in facilitating the company’s global expansion into 9 countries around the world.
		Ashley Johnston Senior Vice President, Global Marketing - Experian Marketing Services Ashley Johnston, Vice President of Marketing for Experian Marketing Services, brings over 16 years of experience across a variety of marketing disciplines. Ashley is obsessed with finding ways to bring brands and consumers closer together and leverages her passion for people, fun and innovation to make this a reality. As the primary advocate and brand steward for Experian Marketing Services she takes great pride in maintaining a strong community across our client base, challenging status quo while keeping our customers at the center of everything we do.
		Bill Tancer General Manager, Global Research - Experian Marketing Services and author of Click: What Millions of People are doing Online and Why It Matters and Everyone's a Critic - Winning Customers in a Review-Driven World A New York Times Best Selling author and former columnist for TIME magazine, Bill Tancer brings more than 15 years of marketing, market research and business strategy experience to Experian Marketing Services. As the general manager for global research, Bill leads a team of research analysts that specialize in providing cutting-edge research and insight into consumer behavior, both retail and shopping trends and the application of competitive intelligence. Bill is the author of two books, Everyone's a Critic - Winning Customers in a Review-Driven World to be released in August 2014 by Penguin Portfolio and The New York Times Best Seller Click: What Millions of People Are Doing Online and Why it Matters. Bill's analysis of the online landscape has been quoted extensively in the press, including The Wall Street Journal, The New York Times, USA Today, Businessweek, Forbes and CNN, among others. Named Television Week’s “12 to Watch” for 2008, Bill is a frequent guest on business television and radio programming including CNBC and Fox Business News and his analysis of the online landscape was a feature subject in ABC News’ hit series 20/20.

		Jason McNellis Senior Analyst, Customer Insights – Forrester Research As a senior analyst with Forrester Research, Jason serves Customer Insight Professionals, helping them leverage customer data to improve marketing and overall business performance. Jason's research agenda focuses on trends and best practices at the intersection of customer analytics and marketing technology. This includes recommendations on improving analytic performance and measurement and optimizing customer interactions through analytics. Prior to joining Forrester, Jason led analytic teams at M Squared Group, a data-driven consultancy, and at Supervalu. Jason began his career as a marketing scientist at M Squared Group, leveraging a wide variety of algorithms to enhance business decisions.
		Michelle DeVore Director, Marketing – Neiman Marcus Last Call Michelle directs the omnichannel marketing team for LastCall.com. She is responsible for marketing strategy and execution for the Last Call Division of Neiman Marcus, including LastCall.com, 30 Last Call Outlet Stores, and 6 Last Call Studio Stores. Joining the organization in 2006, with stints in marketing for both CUSP and Bergdorf Goodman stores, she has supported the opening of 19 stores and the 2010 launch of LastCall.com, one of the first luxury off-price websites in the industry. Michelle has hands-on knowledge of what it takes to execute seamless multichannel campaigns in the luxury off-price space.
		Sharon Leath Director of Integrated Content Marketing – Dr Pepper Snapple Group In her position at Dr Pepper Snapple Group, Sharon oversees the content strategy and creation of all online and offline content for Dr Pepper, Diet Dr Pepper and Dr Pepper TEN. This includes spearheading the integration between internal cross functional partners and external agency partners to amplify the brands’ messaging. Most recently, Sharon is credited with locking innovative integrated partnerships with Four-time Grammy winner Macklemore & Ryan Lewis, and You Tube beauty phenom Michelle Phan which will debut throughout 2014. Sharon’s experience at DPSG includes work on the Snapple and 7UP brands, including a ratings-winner Snapple integration deal on Celebrity Apprentice. Prior to her arrival in 2006, Sharon ran the Pizza Hut business at Tracy-Locke.
		Matt Seeley Group President - Experian Marketing Services As Group President of Experian Marketing Services, Matt Seeley is responsible for overseeing all areas of the business with a primary focus on revenue growth, market penetration and client engagement. Additionally, Matt is focused on successfully bringing new products to market that enable organizations to effectively target and engage their customers across channels, including leading the organization’s overall digital strategy and subsequent entry into new markets. Matt Seeley has been a pioneer of digital marketing over the past decade. Under his leadership, Matt led Experian CheetahMail to become one of the largest and most successful email services companies in the industry, and was instrumental in facilitating the company’s global expansion into 9 countries around the world.
		Ashley Johnston Senior Vice President, Global Marketing - Experian Marketing Services Ashley Johnston, Vice President of Marketing for Experian Marketing Services, brings over 16 years of experience across a variety of marketing disciplines. Ashley is obsessed with finding ways to bring brands and consumers closer together and leverages her passion for people, fun and innovation to make this a reality. As the primary advocate and brand steward for Experian Marketing Services she takes great pride in maintaining a strong community across our client base, challenging status quo while keeping our customers at the center of everything we do.
		Bill Tancer General Manager, Global Research - Experian Marketing Services and author of Click: What Millions of People are doing Online and Why It Matters and Everyone's a Critic - Winning Customers in a Review-Driven World A New York Times Best Selling author and former columnist for TIME magazine, Bill Tancer brings more than 15 years of marketing, market research and business strategy experience to Experian Marketing Services. As the general manager for global research, Bill leads a team of research analysts that specialize in providing cutting-edge research and insight into consumer behavior, both retail and shopping trends and the application of competitive intelligence. Bill is the author of two books, Everyone's a Critic - Winning Customers in a Review-Driven World to be released in August 2014 by Penguin Portfolio and The New York Times Best Seller Click: What Millions of People Are Doing Online and Why it Matters. Bill's analysis of the online landscape has been quoted extensively in the press, including The Wall Street Journal, The New York Times, USA Today, Businessweek, Forbes and CNN, among others. Named Television Week’s “12 to Watch” for 2008, Bill is a frequent guest on business television and radio programming including CNBC and Fox Business News and his analysis of the online landscape was a feature subject in ABC News’ hit series 20/20.

		Roe J. McFarlane SVP, E-Commerce Product Management – Follett Higher Education Group Roe joined Follett in 2013 and is responsible for the product strategy and innovation of Follett Higher Education division’s retail e-commerce solutions that service to universities, students and institutions across North America. He oversees Follett marketing, E-commerce technology, and multiple E-commerce channels including efollett.com, Skyo.com and Follett Virtual Campus. Roe came to Follett from Redbox Automated Retail where he served as the vice president of Product Innovation and Customer Experience. At RedBox, Roe managed a team responsible for user experience and design, product prioritization, alternative payments, and gifting across all consumer channels (web, mobile, kiosk, API, and campaign management). Prior to RedBox, Roe was vice president of Product Management and Innovation at RR Donnelley where he was instrumental in growing the company’s digital service offerings through organic growth, and numerous acquisitions, that continue to be leveraged by its Fortune 500 customer base. Roe holds an MBA in International Business and Marketing from the University of New Brunswick, and a BA in Political Science from St. Francis Xavier University in Canada.
		Jake Fenske Sr. Director, Channel Partnerships & Online Marketing – Redbox As the Sr. Director of Channel Partnerships & Online Marketing for Redbox Instant by Verizon, Jake oversees the retention and engagement strategy for Redbox Instant’s consumer marketing and transactional email programs. In addition to email, Jake manages the brand’s online and consumer electronic acquisition channels.
		Alex Czurylo VP of Business Intelligence and Analytics – Rakuten LinkShare As the Vice President of Analytics for Rakuten Marketing, Alex oversees the global analytics teams in affiliate, search, lead generation, display and retargeting. He has over 14 years of experience in analytics with the past 10+ years in digital analytics. Alex is also heavily involved with product development, finance, marketing and operational efficiency at Rakuten Marketing. Prior to joining Rakuten Marketing, Alex was a Senior Analyst at NSA Media.
		Matt Seeley Group President - Experian Marketing Services As Group President of Experian Marketing Services, Matt Seeley is responsible for overseeing all areas of the business with a primary focus on revenue growth, market penetration and client engagement. Additionally, Matt is focused on successfully bringing new products to market that enable organizations to effectively target and engage their customers across channels, including leading the organization’s overall digital strategy and subsequent entry into new markets. Matt Seeley has been a pioneer of digital marketing over the past decade. Under his leadership, Matt led Experian CheetahMail to become one of the largest and most successful email services companies in the industry, and was instrumental in facilitating the company’s global expansion into 9 countries around the world.
		Ashley Johnston Senior Vice President, Global Marketing - Experian Marketing Services Ashley Johnston, Vice President of Marketing for Experian Marketing Services, brings over 16 years of experience across a variety of marketing disciplines. Ashley is obsessed with finding ways to bring brands and consumers closer together and leverages her passion for people, fun and innovation to make this a reality. As the primary advocate and brand steward for Experian Marketing Services she takes great pride in maintaining a strong community across our client base, challenging status quo while keeping our customers at the center of everything we do.
		Bill Tancer General Manager, Global Research - Experian Marketing Services and author of Click: What Millions of People are doing Online and Why It Matters and Everyone's a Critic - Winning Customers in a Review-Driven World A New York Times Best Selling author and former columnist for TIME magazine, Bill Tancer brings more than 15 years of marketing, market research and business strategy experience to Experian Marketing Services. As the general manager for global research, Bill leads a team of research analysts that specialize in providing cutting-edge research and insight into consumer behavior, both retail and shopping trends and the application of competitive intelligence. Bill is the author of two books, Everyone's a Critic - Winning Customers in a Review-Driven World to be released in August 2014 by Penguin Portfolio and The New York Times Best Seller Click: What Millions of People Are Doing Online and Why it Matters. Bill's analysis of the online landscape has been quoted extensively in the press, including The Wall Street Journal, The New York Times, USA Today, Businessweek, Forbes and CNN, among others. Named Television Week’s “12 to Watch” for 2008, Bill is a frequent guest on business television and radio programming including CNBC and Fox Business News and his analysis of the online landscape was a feature subject in ABC News' hit series 20/20.

		Thomas Husson VP, Principal Analyst, Marketing Leadership – Forrester Research Thomas's research focuses on the integration of mobile into marketing and digital strategies; the disruptive role of mobile in bridging the digital and physical worlds; the evolution of the mobile ecosystem; the convergence of mobile and social; and the impact of mobile devices and technologies on people's attitudes and behaviors. His coverage includes mobile marketing and advertising, mobile Internet and applications, and mobile commerce and payments. Thomas is widely cited in publications including International Herald Tribune, the BBC, The Economist, Reuters, AFP, Les Echos, and Le Monde. Thomas has 15 years of experience in the mobile and digital industries. Prior to joining Forrester in August 2008, Thomas spent four years at JupiterResearch as a senior mobile analyst, and six years at Bouygues Telecom (the third-largest French operator), first as Internet product manager and then as mobile multimedia marketing manager. Thomas also brings experience from the financial services sector, working in Milan for a year and a half. Thomas has served as a judge for the Global Mobile Awards at Mobile World Congress since 2008.
		Tom Blacksell Managing Director, UK & Ireland – Experian Marketing Services Tom is responsible for overall business performance in the UK and Ireland region, leading Experian Marketing Services as it grows its consumer insight and targeting, data quality and cross-channel marketing services. Prior to joining Experian, Tom spent 18 years with Capgemini where he held various executive and board level roles, including CEO of UK Consulting. Most recently he focused on the consulting specialism of digital transformation and he was previously UK board sponsor for Marketing. Tom has a strong client-focus, having worked with enterprise clients across a range of industries in his previous roles with Capgemini, Ernst & Young and Exxon Mobil.

		Craig Menzies Principal Analyst, Customer Experience – Forrester Research Craig serves marketing and strategy professionals and is the lead customer experience analyst for Australia, New Zealand, and Southeast Asia. Craig also researches on behalf of and advises professionals in other key marketing and strategy roles, including eBusiness and channel strategy, customer insights, marketing leadership, and the chief marketing officer (CMO). Craig was previously a senior analyst with Forrester in London and the lead analyst for the customer experience team in Europe in 2007 and 2008. Craig left Forrester to pursue leadership roles in user experience, digital strategy, and experience design with agencies iCrossing in the UK and Deepend in Sydney; he also led the experience design team for Vodafone Australia. Prior to joining Forrester in 2007, Craig held technical leadership, production, and consulting roles in retail eCommerce, database marketing, web analytics, user experience, and commercial website optimization.
		Jodie Sangster Chief Executive Officer – Association for Data-Driven Marketing & Advertising Jodie Sangster is the CEO of the Association for Data-Driven Marketing & Advertising and Chairperson for the International Federation of Direct Marketing Associations (IFDMA). Her extensive experience in the fields of global data-driven marketing and privacy spans over 14 years and includes experience throughout the US, Europe and Asia Pacific. Jodie began her career as a lawyer in London and specializing in data protection. She became involved with the protection and development of the direct marketing industry, joining the UK Direct Marketing Association in 1998, taking on responsibility for both UK and European regulatory affairs. She moved to Australia in 2001 and joined the then Australian Direct Marketing Association (ADMA) as Director - Legal & Regulatory Affairs. In Australia she has played a significant role in shaping the direct and digital marketing landscape. From 2005-2007 , Jodie held the position of Chief Privacy and Compliance Officer of Acxiom Asia Pacific responsible for privacy and data protection compliance throughout the Asia Pacific Region. Jodie moved to New York in 2007 and held the position of Senior Vice President – Global Development for the Direct Marketing Association based in New York responsible for global operations and worldwide direct marketing initiatives. In this role she gained a unique insight and perspective on global direct marketing issues and played a key role developing international programs aimed at advancing and promoting direct and digital marketing. Jodie returned from the US in 2011 to take up the CEO position with ADMA.
		John Merakovsky Managing Director – Experian Marketing Services APAC As Managing Director of Experian Marketing Services APAC, John Merakovsky is responsible for the development of its business in Asia Pacific. John successfully launched the CheetahMail business in Asia Pacific in April 2008 which now has over 1,000 clients in the region. Prior to joining Experian, John was a Founder and CEO of Southrock Corporation, Australia's leading developer of enterprise Human Capital Management software. In 2005 John led the sale of Southrock to Talent2 International and subsequently became their Head of Customer Technology Strategy. Prior to founding Southrock in 1996, John gained a PhD from the University of Melbourne and worked for a number of years as a consultant in the emerging online and digital media sector.

		Craig Menzies Principal Analyst, Customer Experience – Forrester Research Craig serves marketing and strategy professionals and is the lead customer experience analyst for Australia, New Zealand, and Southeast Asia. Craig also researches on behalf of and advises professionals in other key marketing and strategy roles, including eBusiness and channel strategy, customer insights, marketing leadership, and the chief marketing officer (CMO). Craig was previously a senior analyst with Forrester in London and the lead analyst for the customer experience team in Europe in 2007 and 2008. Craig left Forrester to pursue leadership roles in user experience, digital strategy, and experience design with agencies iCrossing in the UK and Deepend in Sydney; he also led the experience design team for Vodafone Australia. Prior to joining Forrester in 2007, Craig held technical leadership, production, and consulting roles in retail eCommerce, database marketing, web analytics, user experience, and commercial website optimization.
		Jodie Sangster Chief Executive Officer – Association for Data-Driven Marketing & Advertising Jodie Sangster is the CEO of the Association for Data-Driven Marketing & Advertising and Chairperson for the International Federation of Direct Marketing Associations (IFDMA). Her extensive experience in the fields of global data-driven marketing and privacy spans over 14 years and includes experience throughout the US, Europe and Asia Pacific. Jodie began her career as a lawyer in London and specializing in data protection. She became involved with the protection and development of the direct marketing industry, joining the UK Direct Marketing Association in 1998, taking on responsibility for both UK and European regulatory affairs. She moved to Australia in 2001 and joined the then Australian Direct Marketing Association (ADMA) as Director - Legal & Regulatory Affairs. In Australia she has played a significant role in shaping the direct and digital marketing landscape. From 2005-2007 , Jodie held the position of Chief Privacy and Compliance Officer of Acxiom Asia Pacific responsible for privacy and data protection compliance throughout the Asia Pacific Region. Jodie moved to New York in 2007 and held the position of Senior Vice President – Global Development for the Direct Marketing Association based in New York responsible for global operations and worldwide direct marketing initiatives. In this role she gained a unique insight and perspective on global direct marketing issues and played a key role developing international programs aimed at advancing and promoting direct and digital marketing. Jodie returned from the US in 2011 to take up the CEO position with ADMA.
		John Merakovsky Managing Director – Experian Marketing Services APAC As Managing Director of Experian Marketing Services APAC, John Merakovsky is responsible for the development of its business in Asia Pacific. John successfully launched the CheetahMail business in Asia Pacific in April 2008 which now has over 1,000 clients in the region. Prior to joining Experian, John was a Founder and CEO of Southrock Corporation, Australia's leading developer of enterprise Human Capital Management software. In 2005 John led the sale of Southrock to Talent2 International and subsequently became their Head of Customer Technology Strategy. Prior to founding Southrock in 1996, John gained a PhD from the University of Melbourne and worked for a number of years as a consultant in the emerging online and digital media sector.