Customers are more empowered than ever before and as a result are driving major change within businesses. In an era of consumer review businesses have less control over consumer shopping behavior. To incentivize customer to keep coming back, more companies are implementing loyalty or engagement programs.

Organizations often struggle to get enough customers to sign up or have a hard time collecting accurate contact data. Collecting accurate customer data is such a problem that the top strategic priority of loyalty programs this fiscal year is improve data collection.

Download this eBook to learn:

• Top challenges associated to loyalty programs
• The growing presence of loyalty programs
• How to resolve loyalty program challenges