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Occupy Voters – Key PoliticalPersonasSM 2012


The 2012 race to the White House will be the most expensive in history — and a significant portion of campaign spending is going towards online advertising and social media. As the campaigns seek relevant, targeted advertising opportunities, marketers need to be ready.

During this webinar Heather Dougherty, Director of Research, Experian Hitwise and John Fetto, Sr. Marketing Manager, Experian Simmons showcase how to target highly defined voter segments with PoliticalPersonas.

Providing in-depth insight and analysis across the voting spectrum, PoliticalPersonas identify key segments of voters by their outlook on politics and key social issues, giving political organizations, media outlets, advertisers and agencies the ability to identify, target and engage highly defined segments of voters.

You Will Learn
  • How to identify the different political mindsets of American voters, including in-depth demographics, online behaviors, geography, and attitudes and opinions on important political and social issues
  • Key insights to develop content and messaging to engage voters with different political beliefs.
  • Ways to drive political advertising revenue by showcasing which PoliticalPersonas you reach and where they are, in order to stand out against competition and grab your share of this season’s record ad spend.
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