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Identify and Engage Your Most Profitable Travel Customers
The travel and leisure industry continues to see significant changes in the way consumers research and book their travel and vacations. Travel industry providers have had to adjust their marketing strategies — and quickly. The mantra of knowing your customer hasn’t changed, but the way you understand who they are, what they want and how to reach them has. Careful targeting and engagement strategies are essential for those wanting to capture their share of this $300-billion-plus industry.
Best-selling author Bill Tancer showcases how to identify, target and engage diverse traveler segments with specific marketing campaigns and content to drive revenue.
Key Takeaways Include:
- Learn how to use online behavioral data with demographic and lifestyle data to identify and target specific segments
- Speak to the travel interests and lifestyle of each visitor segment with relevant offers and content
- Understand customer segments and execute specific offers via search, email, partner, social and display campaigns
- Identify how your competitors are reaching your most valuable customers