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Integrating Social Media Into Your Marketing Mix
More than 91% of today's online adults use social media regularly.
The sheer scale and breadth of this social audience, which crosses every demographic group, is so large that targeting today's social consumer must be considered a key element of every marketer's playbook. But questions remain:
How do you integrate social media into your campaigns? Does Pinterest work for your industry or is Twitter a better option? Are your target demographics using foursquare and Instagram? And what should you measure—and how do those metrics translate into business value?
During this webinar you'll learn what's new in the world of social media, including the latest trends in multi-channel and cross-channel campaign targeting. Plus, you'll hear about several campaigns that have effectively combined email and social to drive customer engagement and brand advocacy.
Liz Gould brings over 13 years of knowledge, passion and experience in digital media to her colleagues and clients at Experian CheetahMail. In her current role as director of strategic accounts, Liz advises CheetahMail’s largest accounts on their email, mobile and social strategies. She began her career at agencies like Euro RSCG, advising clients such as Mastercard, Goldman Sachs, Genentech, and Electronic Arts.
Justin Orgel is the senior manager of strategic accounts at Experian CheetahMail. Previously, he worked with brands Levi Strauss & Co., Bravo Television, Sirius Satellite Radio, and Electronic Arts to increase customer engagement across multiple channels. Justin is passionate about e-commerce, consumer web technologies, and is strategic advisor to interactive story-telling platform Qwiki.com