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Creative cross-channel acquisition strategies
Want to re-invigorate your subscriber lists with new customers who are ready to be engaged by your brand? Of course you do!
Today, more than ever, marketers have the ability to interact with customers through a multitude of channels. It’s imperative that these channels are optimized to ensure that engagement with the customer continues, even after the initial interaction.
Acquisition strategies that span a variety of channels help keep your list fresh and will continue to build your base of loyal customers.
Join Experian Marketing Services acquisition gurus, Douglas Turpel and Brad Wyman, as they guide you through growing your subscriber list and conquering subscriber acquisition challenges.
During this webinar you will learn:
- New acquisition trends and proven acquisition methods
- Subscriber acquisition best practices
- Ways to grow your subscriber base while staying off of ISP blacklists
- How to integrate point of sale, mobile and social acquisition strategies
Brad Wyman, Strategic Accounts Manager, Experian QAS
Doug Turpel, Associate Director of Client Services, Experian CheetahMail