To download these documents, please fill out the following fields:


  • Download Now

Marketing to Moms

Congratulations for taking the next step in enhancing your marketing strategy!

According to the latest 2010 Census statistics, there are over 34 million families with children in the U.S. This equates to more than 30% of U.S. households containing moms with children under the age of 18. Understanding this market is key to effectively engaging moms and gaining mind share.

This first installment in our new series of Marketing to Moms reports, From diapers to preschool: A window into the world of the mom with young kids, looks into the unique qualities of moms with young kids (from newborn to five years old), or MYKs.

Understanding and engaging today's moms provides a clear look at six different mom segments to help you understand how diverse this key audience can be. We invite you to download our white paper and see why targeting is essential to engage these distinct groups.



  • © 2012 Experian Information Solutions, Inc. All rights reserved.