Experian Data Quality Resource
The dark side of email deliverability

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Email deliverability has far-reaching effects within an organization. Correctly captured email addresses ensure quicker online account creation, faster checkout time and increased effectiveness of email marketing campaigns. These factors are critical when interacting with today’s consumers and all help to improve overall customer satisfaction. Additionally, sending to inaccurate or inactive email addresses can have a serious impact on your email sender reputation and your ability to effectively communicate with your customers and prospects.

Our latest whitepaper explores the breadth of email deliverability issues based off data from a recent Experian Data Quality research study. In addition, we’ll focus on proper list hygiene techniques and data quality best practices.

Download this resource to read:

  • Latest email deliverability benchmarks
  • Affect deliverability has on your sender reputation
  • Ways to combat email data quality issues

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