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Persona-driven search strategy drives better results: A Case Study with iAcquire
During this webinar Mike King, Director of Inbound Marketing, iAcquire and Lauren Rice Analyst, Strategic Services, Experian Marketing Services will discuss a case study highlighting how iAcquire, using Experian Marketing Services’ consumer insight data, helped an online gaming site to inform content strategy ultimately increasing conversions rates by a peak of 49.38%, drove more qualified traffic and fueled intelligent link building efforts. Specifically, they will discuss:
- Identifying targeted personas - Who are these customers? What is their digital behavior?
- Understanding the top need-states that define consumer receptivity to the gaming site's products
- Discovering the dynamic relationship between audience segments and their search behavior
- Using consumer insights to identify link building prospects at scale