Our first CEE Experian Innovation Summit is a two-day summit which aims to provide a robust agenda covering insights into data-driven strategies and the latest on industry trends and innovations.

You’ll meet a number of experts who’ll provide practical examples of how to use data and technology as a driving force for growth and innovation. It will be a perfect opportunity to share best practise and network with industry leaders.

After our first half day on Thursday 28 February we will then be hosting a networking dinner in Prague that evening, your attendance at the event will include a place at this dinner. The Summit will then close on Friday afternoon, enabling you to travel home that afternoon or perhaps extend your stay in Prague.

Why not bring a guest with you!

Whilst you’re attending the Summit they can take the opportunity to explore the city and take in some of the sights. We would also be delighted for them to join us at the networking dinner on the Thursday evening. Please indicate in the registration form below if you will be attending with a guest so we can confirm attendance numbers.

Attendance at the event is free of charge but is by invitation only.

If you think a colleague would also benefit from attending please send their details to experianukiemeaevents@experian.com so we can send them details on how to register.

We look forward to seeing you in Prague!

Register Now!

Meet the experts

On Thursday morning, afternoon and Friday afternoon you also have the opportunity to arrange bespoke meetings with our Experian experts. If you would like to meet with some of the team to discuss any particular topics or issues you may have the team would be extremely happy to sit down with you.

Please indicate on the registration form below your preferred slot, we will then contact you directly to set up the details of this session.


Thursday 28 February
Time Title
Welcome and Introduction
Marek Miller - Managing Director Central and Eastern Europe, Experian
Everyone has misunderstood digitalization!
Ashkan Fardost - Guest speaker
Tomorrows invisible threats
Adam Tyler - Chief Innovation Officer, Experian Partner Solution
The future of Artificial Intelligence – presentation and workshop
Javier Campos Zabala - General Manager UK&I and EMEA, Experian DataLabs
How Reject Inference Can Improve the Credit Granting Process
Lorenzo Quirini - Monte dei Paschi di Siena
Empowering Growth: Latest developments from Experian
Martina Neumayr - Principal Consultant, Global Consulting Practice EMEA, Experian
Armando Capone - Senior Business Consultant, Global Consulting Practice EMEA
Conclusion & End of the Day
Martina Neumayr - Principal Consultant, Global Consulting Practice EMEA, Experian
Meet the experts
Your opportunity to meet and talk directly with the Experian team
Drinks and networking dinner
Friday 1 March
Time Title
Welcome and Introduction
Marek Miller - Managing Director Central and Eastern Europe, Experian
Income estimation models in Turkish retail banking
Şeniz Gayde - Advanced Analytics Director, Yapı Kredi Bank
Breakout sessions - Select your breakout sessions during registrations
Round 1
SME: Quick wins for the SME sector with automation, speed and scale
Benjamin Cerovac - Senior Global Consultant, Experian

The numbers speak for themselves when it comes to the value SMEs represent to our economic well-being and future growth. In fact, the OECD (Organisation for Economic Co-operation and Development) regards SMEs as the dominant form of enterprise across its region. They account for approximately 99% of all firms, provide the main source of employment - for about 70% of jobs on average - and are major contributors to value creation, generating between 50% and 60% of value on average. In emerging economies, SMEs contribute up to 45% of total employment and 33% of GDP. But are you able to make the most of this vital sector?

Fraud: Emerging trends and new threats - seamlessly safeguard your customers and protect your business
Christof Seifert - Head of Fraud and ID CEE & Germany, Experian

We’re an impatient lot it seems and ‘friction’ comes at a cost, regardless of the pace and innovation in technology. Success in the digital economy hinges on ensuring fast, secure access via multiple channels when it comes to winning, retaining and safeguarding genuine customers. But while customers expect to see a ‘seamless’ friction-free journey, from start to finish, data – and access to the right data – is vital to business in informing multiple steps at, or close to real-time, en-route to a successfully completed transaction.

Failure to deliver a friction-free journey costs in abandoned transactions and lost business.

Round 2
Digital Onboarding: Customer-centricity innovation and the drive to digital
Gottfried Steiner - Business Consultant, Experian

Customer-centricity is clearly the key to winning long-term customer loyalty. But success hinges on ensuring a comprehensive 360-degree view of the customer and always ensuring they are the top priority and concentrating on their specific needs.

Analytics: Insight, smart data and the adoption of machine learning
Stefan Stoyanov - Analytics Consultant VP, Experian
Rostislav Gyonkov - Senior Analytics Consultant, Experian

Big data is getting bigger - by the day. Around 90% of the world’s data was created in the past two years. By 2020, it's predicted the same amount of data again, will be created every minute. It’s also well understood that more data brings more opportunity and underpins everything we do. But to realise that potential, the relevant insight must be extracted and interpreted – before any appropriate decision can be accurately informed. Thankfully, technology has advanced almost as quickly as our data universe has expanded, and today’s analytics can make better sense of the mass of data – at scale, at speed – and more accurately than any human.

Instant Lending, one step further
Ana Criado - Modeling & DataLab Manager, ING Spain
Martina Neumayr - Principal Consultant, Global Consulting Practice EMEA, Experian

A prestigious speakers panel

Martina Neumayr
Principal Consultant, Global Consulting Practice EMEA

Martina is a highly experienced Manager and has 25 years of consulting experience in Financial Services, Telco’s, Automotive, Chemical industry, retail and e-commerce. She has in depth knowledge in Fraud and Risk Management, automated data processing and analytical services across the whole customer journey. Martina specialises in establishing disruptive business models and the launch of new digital services, further more analytical services, national and international Credit bureau services, Master Data Management and Data Protection, for both the Consumer information as well as Business information industry.

Martina started her career as a student in bank-economics for Germans largest communal bank and implemented first Rating models in the bank as a Risk Manager. Later she worked as a Manager and Member of the board for national and international Credit bureaus in B2B and B2C. In SCHUFA, Creditreform, Dun&Bradstreet, Bisnode and arvato Bertelsmann, she led several business units in Sales and Marketing such as Consulting, Partner Management, Product Management and strategic business development.

In 2016 she joined Experian, where she is now heading a team of Global Consultants in 17 Eastern and Western European countries. This team provides beneficial difference to their clients and industries with strategical and operational support on best in class expert service across the entire customer life cycle and offers the expert knowledge deriving from projects with the largest organisations of the economies. Services around Regulation and Digitization are main topics these days she and her team are working on.

Javier Campos Zabala
General Manager UK&I and EMEA
Experian DataLabs

Javier Campos is the General Manager of the Experian DataLabs for UK&I and EMEA. He oversees innovation with emphasis on the development of new products and services. Pioneering application of Artificial Intelligence in mobile, voice, fraud, credit, marketing, social media, digital advertising and healthcare. Javier is also Advisor to Fenestra, that provides the global advertising market with a new platform using distributed ledger technology.

He is a frequent speaker at industry conferences and has 26+ years’ experience globally within the Finance, AI, Market Research, Media and Technology fields including serving at Global Chief Technology Officer at Kantar-WPP, Havas Media and CIO at GroupM-WPP.

Adam Tyler
Chief Innovation Officer
Experian Partner Solutions

Adam leads the charge promoting innovation in technology at CSID, now a part of Experian Partner Solutions. His expertise spans far across the security landscape, including identity protection and fraud detection, cyber security trends, hacking and attack methods. Adam is passionate about teaching companies and consumers how to take control of their information and privacy. Adam is based out of the UK and is an internationally known speaker on matters of cyber security, identity theft, fraud detection and identity protection.

Ashkan Fardost
Guest speaker

Ashkan is a former musician and holds a PhD degree in organic chemistry. After his music and science career he got involved in the Stockholm startup scene. Today he’s a Hyper Island Collaborator and runs his investment firm Oddball Ventures. He’s also nominated for Sweden’s Speaker of The Year 2017.

Şeniz Gayde
Advanced Analytics Director
Yapı Kredi Bank

Þeniz Gayde is the Advanced Analytics Director at Yapý Kredi Bank, one of the largest banks in Turkey. Prior to taking this role she lead the Data Warehouse and Business Intelligence teams at Yapý Kredi Bank. Before joining Yapý Kredi in 2011, she worked at Akbank, holding various data leadership roles. She has a Master of Business Administration degree from Istanbul Technical University and a BS degree in Computer Engineering from Yýldýz Technical University.

Ana Criado
Modeling & DataLab Manager
ING Spain

Ana Criado joined ING in January, 2001 and has been the Modeling and DataLab Manager in the Data Team since 2014.

Based on her experience and deep knowledge from ING, she transforms data into value for the company and for customers by combining traditional methods and advanced predictive analytics with the use of new technologies in the Big Data context, ensuring that the correct predictive analytics technique is applied in each of the different projects. She is also able to identifying new initiatives that can enrich and improve the experience of their clients in the way they interact with the bank. Some examples include admission models for personal loans or mortgages using traditional techniques, Instant Lending with Screen Scraping data or Pre-approved models with Big Data & GEO Techniques or applying text mining techniques in search of behavior patterns (customer DNA).

Prior to her current role at ING she worked in different areas in the Data Team. In 2007 she moved into the Credit Risk Team and in 2012 was promoted to Credit Risk Models Manager developing successful projects such as preapproved mortgage, decision engine migration or score models.

She has a degree in Mathematics and a Master Degree in Mathematical Engineering (statistics and econometrics specialization).

Lorenzo Quirini
Monte dei Paschi di Siena

Lorenzo has worked for Monte dei Paschi di Siena Group (MPS) for 20 years and has been in charge of the "Credit Algorithms" Unit at the Banca Monte dei Paschi di Siena. since February 2018.

From 1999 up to June 2015 he was Head of Predictive Analytics and Decision Methods at the Group's company specialising in Consumer Credit (auto loans, personal loans, credit card, application fraud).

During the last four years his main research area has been developing predictive models and affordability algorithms applied to other financial products for households, such as mortgages, withdrawn and credit card.

He also developed the actual predictive analytics, credit scores and credit limit, for Small and Medium Enterprises (SMEs).

Lorenzo holds a degree in Mathematics and a Master in Logic from the University of Florence. He also is "cultore in materia" (expert) in Actuarial Risk theory.

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Please select Breakout Session 1 (09:45-10:45)*:

Please select Breakout Session 2 (11:15-12:15)*:

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Networking dinner*
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Meet the experts
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and I would like to talk about:

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Alcron Hotel, Prague

Restored by the famous designer Maria Vafiadis, the Alcron Hotel in Prague brings its 1932 Art Deco style into the modern age. The central location puts you close to Prague’s most compelling sites and attractions, such as the Old Town Square, Charles Bridge, Wenceslas Square and Prague Castle.

Accommodation is available at the hotel on both Wednesday 27 and Thursday 28 February at a special group rate of CZK 3000 (€116 subject to rate of exchange), double room for single occupancy, excluding 15% VAT. Book your accommodation for the Summit via the link below, you will need to provide credit card details at the time of booking.

Booking     Google Maps     Website

Contact us

If you have any queries about the Summit in terms of attending, inviting a colleague, the agenda or one to one meetings please: