Is your credit marketing strategy keeping pace?


As a new decade begins, financial services firms are faced with more challenges than ever. This requires credit marketers to innovate their strategies on everything from technology to campaign execution.

In this 1-hour webinar, hear the latest from industry experts on how FIs are leveraging new data and technology to launch omnichannel campaigns to capture the elusive credit-qualified consumer. This webinar will touch on:

  • How lenders are leveraging new data and technology to improve marketing efficiency and effectiveness
  • The latest trends in credit marketing that lenders need to know
  • The omnichannel approaches that are gaining traction

Speakers

Andrew Davidson
Andrew Davidson
SVP/Chief Insights Officer
Mintel Comperemedia

Andrew Davidson, SVP/Chief Insights Officer, Mintel Comperemedia, is an expert in cross-channel marketing intelligence, consumer behavior and global trends. As an expert speaker and thought leader, Andrew has consistently predicted the evolution in payments marketing for the past 24 years.

Chris Fricks
Chris Fricks
Director of Product
Experian

Chris Fricks is Director of Product for Consumer Information Services at Experian North America. In this role, he is responsible for the development and launch of the newest product on the Experian Ascend Technology Platform: Ascend Marketing. A veteran in product development in financial services, Chris has launched other products at Experian including the award-winning Ascend Analytical Sandbox. Prior to joining Experian in 2016, Chris was at Nordstrom fsb, the credit and banking arm of the nationally recognized leader in the retail and fashion space. During his tenure, he held several roles in Credit Risk Analytics, Marketing and IT program management.

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