As the reliance on data deepens, the need for trustworthy and reliable data assets will become increasingly important. This year’s global study highlights several important issues and opportunities throughout the data management and data quality spaces. By discussing the latest advancements and challenges within our industry, we hope to empower all organizations to better leverage their data and to thrive in the digital economy.

In this report, you’ll learn why the majority of C-level executives:

• Believe that data is an integral part of forming their business strategy
• Agree that inaccurate data is undermining their ability to provide an excellent customer experience
• Believe the responsibility for data quality should ultimately lie within the business