With 64% of consumers using four or more devices in a typical day, creating a comprehensive digital credit marketing strategy is an imperative for lenders. To stand out in the crowd, FIs and fintechs alike are launching innovative credit marketing campaigns to capture today’s digital-savvy consumer.
Is your credit marketing strategy keeping pace?In this 1-hour webinar, hear the latest from industry experts on how FIs are launching innovative campaigns to capture the elusive credit-qualified consumer. This webinar will touch on:
- The latest trends in credit marketing lenders need to know
- The digital channels that are gaining traction
- How to gain a competitive advantage when promoting your lending products
Chief Insights Officer
Andrew Davidson, SVP/Chief Insights Officer, Mintel Comperemedia, is an expert in cross-channel marketing intelligence, consumer behavior and global trends. As an expert speaker and thought leader, Andrew has consistently predicted the evolution in payments marketing for the past 23 years.
Aaron Suplizio is the senior product leader responsible for Experian’s prospecting suite of solutions. Prior to joining the product organization, Suplizio led Experian’s early efforts and go-to-market strategy in high-growth verticals such as Fintech and Insurance.
Brittany Raasch currently manages digital marketing strategy for Experian. Brittany’s expertise includes campaign strategy and execution, analytics, SEO optimization and paid search. Prior to joining Experian, Brittany held digital marketing roles for consumer brands.